While relaxing in my Diesel jeans and enjoying the drinkability of a Bud Light Monday night, I nearly fell out of my Ikea modular sofa onto my Flor modular carpeting when I heard, “Sucks To Be You,” come booming out of my Sony HD flat panel. That’s right, world. Actor Tom Cavanaugh uttered these four sacred words about halfway through the “Au Courant” episode of TNT’s new series Trust Me, the product placement show everyone’s talking about on the blogs. I rewinded my DirecTV HD-DVR just to be sure, and clear as Windex I heard it again, “Sucks To Be You” (watch here).

No, Tom. Actually, it sucks to be you. Because our blog did not legally authorize or pay you to use our brand name on your show.

How dare you assume we’d want to be associated with the other “brands” mentioned in the same episode (Abercromie & Fitch, AdGabber, American Eagle, Facebook, Gap, Google, iPod, Nike and Tivo, to name a few). Did you think we wouldn’t notice you were sitting in front of your computer when you said, “Sucks To Be You”? Did you think we’d simply chalk it up to coincidence that the entire episode was about social media and what’s “cool” these days?

We’ll tell you what’s cool, Tom. Lawsuits landing on your lap are cool. Getting rich quick is cool. And Sucks To Be You is cool without you fucking it up for us.

And for the record, Don Draper of Mad Men is cool like you could only wish to be.